Logo’s Story
”Leading to Happiness” in mind
Koga Shokai, who designed the SERVE ALL logo, is a calligrapher living in Hokkaido.
While we were imagining a typical logo design when we first talked to Koga-san, she proposed a logo design using calligraphy. Hearing about Koga-san’s passion for calligraphy, the background and emotions she puts into all her works, we wanted to see the SERVE ALL she would create and decided to ask her to create the logo for us.
She wrote numerous Ss and As on various pieces of writing paper using various brushes, including those made from cow or goat hair, and we were allowed to select this logo from among them. The flowing brush strokes are meant to evoke the image of circulation and are based on our philosophy. It grows straight and connects to the happiness of the person who receives it. It is a heartwarming piece that conveys our mission within it.
Website’s Story
Giving shape to our passion and warmth
This website was created by Asuka Totsuka. She is known for their sophisticated yet warm designs.
She proposed the website design based on detailed attention and a solid plan, allowing us to leave it to her with peace of mind.
Want to create a society where all women can thrive by utilizing their knowledge and experience.
SERVE ALL hopes to continue to collaborate
with women who take on new challenges and improve their potential and skills.